With us, the circle is complete.
We organize sustainable clean-ups on beaches and shores. The collected plastic is converted to oil via pyrolysis-back to the original raw material.
For each recycled amount of plastic, a CSR token is registered on the blockchain. Each token stands for demonstrably removed plastic and CO₂ from the environment.
Transparent, measurable and perfectly aligned with your CSRD and ESRS obligations.
In Western Europe, we separate our waste neatly. We throw plastic into the right container, with the thought: "Well done.” But why then does our garbage wash up on beaches in Turkey, Thailand or the Philippines?
After collection, plastic ends up at sorting companies. There it is separated by type and recyclability. But... such a 40% is not recyclable.
Examples of problem plastics:
Chip bags and coffee packaging consist of several layers of plastic and metal – not recyclable.
Bread bags with a paper outer layer and plastic inside cannot be separated.
Black or dark plastic is not recognized by sorting machines and ends up on the waste mountain.
Still, producers continue to make this type of packaging – because they stand out on the shelf. Marketing wins from sustainability.
Not all the plastic we sort remains in Europe. Only a part is really recycled. The rest? It takes a long, polluting journey abroad.
Only 40% our plastic is recycled correctly. As much as possible 60% is exported-often as "recyclable" - and eventually ends up in landfills, in incinerators or in the ocean.
From Europe to Asia... and back
In Asia, waste is:
Burned (resulting in toxic smoke)
Dumped or dumped (often directly into the sea)
This leads to polluted beaches, sick residents, dead ecosystems and microplastics in marine life.
And finally?
It comes back to us.
In the air we breathe. In the fish on our plate. The nature we want to protect.
Discover compelling stories from people and communities impacted by our actions.
Be inspired by their experiences, challenges and hopes – and see how change really starts with one step.
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